To make sure you don’t lose your way in life or in business, it’s important to ‘begin with the end in mind’. Then no matter how busy work or life gets, you can remain intentional about your direction.
A way to do this is to set Big Hairy Audacious Goals (‘Bee-hags’), as coined by Jim Collins and Jerry Porras in their book Build to Last. For example, one of these could be that in FY2020, your business will take out the pre-eminent award in your industry.
But here’s the thing: award wins don’t just happen; they take an enormous amount of commitment (and work).
Entries that are vague or contain platitudes not backed up by hard evidence, don’t win. Nice words alone don’t persuade judges. Measurable results are required, and prioritising and recording this data needs to be part of your business process.
Entering awards is good for business
The good news is that just entering an award is great for business: of course, it’s an enormous accolade if you win, but also interrogating your business and professional practice will inevitably lead you to see where there is room for improvement.
You can then make changes that will better position you for the next award you nominate for. It’s a good idea to enter many awards as you will get valuable insight and feedback from each one. Therefore, don’t just wait to be ready for your Big Hairy Audacious Goal, but rather learn as you go.
Some awards provide judges’ feedback on your submission. This is a fantastic resource as they will provide comments for each of your answers. This will detail what was strong and where more focus is needed. This analysis can really give you the edge if you re-enter the category in the following year.
Engage a professional
Engaging a professional award writer will also give you a distinct advantage. At Proof Communications, we write and review award entries every week across many industries. We know what it takes to win and can advise you on what you need to do to set yourself apart.
We can draft your entry from scratch, recommend where more information is needed, judge how effectively you have answered the question, and can edit your responses to make them more persuasive. With 95% of the award entries we write shortlisted and 73% going on to win their categories, our results speak for themselves.