To win an award, your submission needs to be well written. More than this though, the content needs to be meaningful – and this usually means measurable!
It’s very important to not just articulate what you have done, but the extent to which your work has met its objectives. The best way to do this is to incorporate mechanisms for measurement and feedback into your work practices. Try to find quantitative and qualitative data to back up your successes.
Quantitative data is about the numbers. Calculating percentage increases or decreases over time can be an effective way of representing information in numbers. Other figures that you may have to back up your award submission include:
Your product or service:
· Sales – how do the figures compare year on year? Calculate percentage increases, if relevant.
· Service agreements – how consistently do you meet your service agreements? How do you compare with your industry as a whole?
· Returns/complaints – Calculate percentage decreases, if relevant.
· Employee engagement – how do you measure engagement? How does your company score?
· Staff turnover – what is the average tenure in your company? Does this indicate employee satisfaction?
· New hires – how does this demonstrate growth in your business? Do you have diversity targets? What percentage of your recruits meet these criteria?
· Take up of training courses – what percentage of your people take up training opportunities available to them? How many courses have been completed in the last year?
· Attendance at events – how many individuals or business units attend company events?
· Absenteeism – how does this compare year on year?
Always tell your story honestly; it’s not a perfect world and the judges expect ups and downs and ongoing challenges to overcome. Having said that, highlight the data that supports and strengthens your case!
Qualitative measurement is about non-numerical, usually verbal data. It’s more exploratory in nature. Therefore, it can be about asking a client what they think about your product or service. Feedback can be very insightful as it can enable you to find out what they really value about your offering.
It’s also very persuasive to include attributed quotes or testimonials in your award submissions. You’ll have to ask for permission from the client, but they are usually happy to help and appreciate being asked. Sometimes reaching out to them in this way can even strengthen your existing relationship.
Likewise, soliciting feedback from staff members is valuable, particularly as sometimes it can be hard to measure success numerically. Quantitative and qualitative measurements are just as valuable; ideally you want a mix of both in your submissions.
For more help with award writing, contact Proof Communications. With over 90% of our clients shortlisted for awards and 75% going on to win, we can help make your entry as compelling as possible.