The judges are looking for a good story. They want to know about your successes, your setbacks, leaps of faith, innovations, risk taking, your people, your mentors, your contributions to society – all the features that make up any good story.
Keep a note of facts and figures about your business. These include revenue growth; profit growth; increase in sales; increase in the number of customers or social media engagements – these are all vital evidence for your achievements, but they are not your whole story.
Your successes are important, too. These could be the successful completion of a complex project; the launch of an innovation; accolades from customers; good publicity; industry recognition – all of these can be used as valuable supporting evidence for your achievements in your business award entries.
Business isn’t just about successful results; the judges want to know about the challenges you’ve had. They want to know how you’ve overcome adversity, dealt with difficult situations, learned from your experiences and tackled issues head-on. Be honest and upfront about the circumstances that you’ve found difficult.
If writing engaging business stories isn’t your strong point, consider investing in a professional business award writer to make your entry stand out. Proof Communications writes business award submissions every week for businesses of all sizes across a very wide range of industries. We’ll be happy to have a chat about how we can assist you with your award entries or create an awards calendar for your business.