Like other business awards, the format of the Telstra Business Awards has changed in the past couple of years. Entry is now in two stages, with stage one being an easy online questionnaire covering off simple questions about an award entrant’s business. Only those who pass the Telstra Business Awards’ assessment of their stage one responses are invited to participate in stage two, the ‘deep dive’.
This is where things get much tougher. The deep dive asks around 30 questions about business, values, management style, contributions to the community, marketing, finance, mentoring and so on. Most responses are limited to 300 words, so if you’ve been invited to participate in stage two and have lots to share, it’s a hard call to answer the questions precisely while demonstrating your attributes and outcomes in such a limited word count.
One of the points that the Telstra Business Awards likes to make is just how much business people get from entering the awards. The process really does make participants reflect on what they’ve achieved, where they’re going, the hurdles, successes and support they’ve enjoyed.
The awards organisers also point out how much time it takes to complete the deep dive. In our experience, it takes a week (30 to 40 hours) to write an outstanding award entry to the Telstra Business Awards.
In other words, if you’re getting started on your deep dive, leave yourself plenty of time for the writing of your entry, and also for editing and final proofreading before the closing date at the end of April.
We’ve helped leading business people to become award-winners, including in the Telstra Business Awards. If you’d like help with the writing of your stage two deep dive or any other business awards, please get in touch.