How to write a winning award entry

Winning business awards is an excellent way to get extra kudos for your business. Award wins reward your business and team with the recognition and attention they deserve. And business awards success is one of the best ways to help your business scale to the next level.

But before you get to this point, there is the small matter of writing business award entries. Our professional award writers will help you every step of the way. But learning how to write entries that end up winning business awards doesn’t have to be difficult or time-consuming. However, it is about ensuring that you know how to make the whole process of writing business award entries as productive and conducive to your goals as possible. How can you do this?

Answer the questions!

After you have decided which award and category (or categories) to enter, your awards submission needs to follow the criteria to the letter. Every award entry has set criteria. Before you put pen to paper, you need to follow the criteria and answer each question clearly.

The criteria will set out the word count limits for the award entry, and if any attachments are needed, for example.

As a preliminary exercise, look at each question and note how your business has achieved what’s being asked. For example, if the question asks how your team’s skils have developed over the past 12 months, first jot down some points in response to this. You can write up full sentences later.

Following the criteria to the letter and answering each question in a concise manner will give you the best opportunity with the judges.

It’s worthwhile remembering that you need to make the judges’ job as easy as possible. While this isn’t the be-all and end-all to winning business awards, you need to make sure that your award entry follows the criteria and answers the questions. If you need help, our professional award writers will happily give you guidance, and ensure that you are not just following each strict criteria but are also using your business’s story so they can connect with you emotionally.

Prove Your Point

It’s so easy in the process of writing awards submissions to exaggerate your claims. It’s important to remember that honesty is the best policy. Include evidence for your claims. What you count wins awards. So make sure you’ve got the proof. If in your award entries you are claiming that your employees have never been happier, you need to prove it. Whether this is by using images, graphs or reports, employee satisfaction survey results or short testimonials, always demonstrate that what you have stated is true.

The criteria might stipulate a certain format for your awards submissions, but this doesn’t mean you should leave anything out. When in doubt, check the format of the award entries with the organisers. If you have the opportunity to provide supplementary material with your business awards entries, such as videos, photos, and graphs, do it! If you are unsure how you can organise your award submissions, this is where our professional award writers can help you to structure your case, but also include the most important pieces of information.

Proved Your Point? Proofread It!

Having gathered all the information together for your awards submissions, you now need the magic fairy dust to make it stand out.

Authenticity is pivotal to writing business award entries that truly resonate with the judges. You can give them as many facts and figures to back up your claim and make sure the grammar is correct, but this is arguably secondary to your tone of voice.

You need to help the judges engage with your entry, which means bringing your awards submission to life using stories. Stories are one of the secrets to business awards success. Of course, winning business awards is about the actual proof, but you’ve got to make an amazing first impression. Writing business awards entries requires good writing and checking it, and checking it again. You need to be sure that your award entry reflects the personality of your business.

If you are looking for extra ways to make your documents stand out, here are a few things to try.

  • Use bullet points.
  • Break up the style of your text, for example, using bold or italics.
  • Ask for feedback. Feedback, either from professional award writers like Proof Communications or from colleagues will ensure that you are treading the fine line between tone and content just right.

Get help from professional award writers!

As you can see, it’s not always easy to craft awards submissions that win business awards, but if you are looking for additional resources to help you, Proof Communications will give you guidance. We’ll ensure that you’ll submit a compelling award entry that gives you the satisfaction that you’ve created something that represents your business in the best possible light.

If you want to find out more about Proof Communications, contact us on 02 8036 5532 or 0411 123 216, or email

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