How to win a business award

Like everything in business, entering business awards takes commitment. Yet the outcomes far outweigh the effort.  

Whichever awards you decide to enter, entering a business award is the opportunity to monitor how well your business is doing. Just writing the award entry gives you pause to reflect on your business. You’ll review your achievements, measure your progress and set more goals. If you win, that’s fantastic. If you don’t, you’ll still come out ahead. 

Of course, winning a business award is your aim. And a win is a great boost for your business’ profile and your staff morale, as well as being a pat on the back for all your hard work. It’s great for your corporate CV, and helps to attract new employees and potential investors, too. 

So why not take the plunge and enter a business award?  

How do I find out about business awards? 

It’s easy to research business awards that are relevant to your industry or your business size or its purpose. Start with Google. 

Your industry may have an industry association or two that run awards each year. There are also awards that are open to all types of businesses, sometimes with certain entry criteria. For example, you may need to be below a certain number of staff or certain revenue threshold. There are other awards that focus on aspects of running a business. For example, if you are an environmentally conscious business, you might want to enter business awards that celebrate businesses taking steps to reduce their impact on the environment or taking actions to improve the environment. Of course, you can enter all these types of business awards, and more. 

How do I enter a business award? 

If you decide to enter a business award, what can you do to make the most of your opportunity for success?  

Bear in mind that judges are looking for people or companies who are making progress in their industry or business, who are delivering great outcomes to others, or who have overcome challenges to get where they are now.  

Your business award entries need to explain clearly how you or your business has improved, growth, developed other people’s skills, for example. You need evidence and stories. 

So, when writing your award entry:  

1. Make time. Doing a little every day goes a long way. Awards have long lead times, so you don’t have to write your business award entry in one go. Indeed, it’s best to go through a number of drafts. Read through the entry form very carefully and jot down notes for each answer. You can flesh out the details later. You’ll have to provide some data, such as financial records, referees, perhaps a business plan, and these take time to pull together. 

2. Write in the first person. Use ‘I’: ‘I achieved this…’, ‘I introduced that…’ After all, your award entry is about you. You may feel a little uncomfortable about writing so personally. But relax and enjoy your opportunity to shine.

If you’re short on time or it’s too personal to write about your achievements, the expert Award Writers at Proof Communications will interview you and write your business award entry for you. 

3. Be straightforward. Be honest and frank. When asked about challenges or successes, explain how you overcame the challenge or what you did to achieve the success. And importantly, describe the outcomes for you, your business or employer, customers or colleagues. Keep your explanation straightforward: state the information in a matter-of-fact way. It’s not about boasting, or embellishing your words; it’s about being yourself. Equally, don’t be overly modest – you need to set out your achievements and how you’ve made a difference.

4. Be precise. Be specific about your achievements or contributions. Use evidence to demonstrate your results. This may be figures or data, testimonials, media coverage or an explanation of what you did.

5. Double check everything. Before you submit your entry, double check you have all the additional information requested, such as financial statements. Proofread the entry, and be confident that if you’re asked to attend an interview, you can explain your statements in more detail.

The great news is that with the Award Writers team at Proof Communications writing your award entries, you’ll almost guaranteed to become a finalist. Which is another great promotional opportunity. You can promote your finalist status on your newsletters, on social media, your website and in emails, including in your signature. When you become a finalist, you’ll be able to use the award logo on your marketing collateral. 

We’ve written hundreds of successful award submissions for clients from engineering, healthcare, law, construction, media and marketing, real estate, IT and professional services – almost every industry you can think of. Some are SMEs; others are national and global companies. But all have an inspiring story to share. Isn’t it time you shared your story as well? 

 Contact us today to discuss your award entry with our professional writing team. 

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