Winners are grinners. OK, it may be cheesy, but it’s true. You can get a real shot in the arm from winning a business award and the effects are long lasting. It doesn’t matter if the accolade is a small local affair, an intra-industry award or a major national competition – winning business awards can be hugely beneficial to you, your employees, and the business you’ve worked so hard to build. And just think of the attractive trophy you get to display.
What are the benefits of entering a business award?
First up, clients love that you win. It’s vindication that they were correct to choose your product or service. And who doesn’t like to be right? What’s more, potential clients are far more likely to decide to work with you once they know that you’re the chosen one. To get maximum mileage out of your win, brag about it unashamedly on your website, email signature and social media platforms.
But hey, even if you don’t win it doesn’t mean you’re a loser. Many awards are very hotly contested and simply being named a finalist is a very good indication of the worth of your business and how it compares to others in the industry. So, re-read the previous paragraph about how to brag.
But wait, there’s more. Even if you’re not named as a finalist, there are still benefits to be had. Lots of business awards ask for a pretty thorough self-examination of your business and that’s no bad thing. After all, it requires you to look at your operations with a critical eye and that kind of evaluation can be very motivating to you and your team when you see how far you’ve come. Equally, it can act as a prompt to finally do something about any areas which you know are wanting but which you’ve put off doing anything about. Procrastinate no longer!
So, if entering an award has so many potential benefits, what’s stopping you?
The main reason, in our experience? Well, it’s two-fold, to be fair. First, entering an award requires an investment of time and effort – sometimes, significantly so. Many business owners just don’t feel they can take valuable resources away from core work for a ‘nice to have’.
And the second reason? It’s skill. Not everyone has the capacity to create a compelling entry that builds a strong narrative whilst answering all the criteria in a specific number of words. Ask them to organise a little nuclear fission as part of their ordinary day job, no drama. Ask them to write about why they’re so good at it, and whoa there! There’s no doubt that crafting an award-winning submission is a real art. That’s why there’s wisdom in hiring someone to do it for you.
Your chances of winning an award that could put you or your business on a whole new level improve dramatically when you opt to collaborate with a professional writer. And, added bonus: you can use written award content again and again in heaps of other ways, such as on your website, in your marketing materials, capability statements and so much more. When you win, you really do grin!